Why we built Maestro.

In 2023 our studio had thirty people, eight project tools, and a private spreadsheet maintained by our COO that tracked which conversation lived in which tool. We'd tried everything. We'd migrated to ClickUp. We'd migrated off ClickUp. We'd built Notion databases that took two weeks to set up and one Friday afternoon to abandon.

The problem wasn't the tools. Linear was great. Notion was great. Google Calendar was, fine. The problem was that they didn't talk to each other, and every workaround we tried — Zapier chains, Slack channels with strict naming conventions, weekly digests typed by hand — became one more thing to maintain.

So we stopped trying to replace tools and started building the layer above them. Something that reads from all of them, orders their output in time, and writes changes back where the work actually lives. We called it Maestro because a conductor doesn't replace the musicians — they bring an orchestra into one rhythm.

Three years and four thousand teams later, that's still all Maestro does. Keep what works. Connect the rest. Quiet confidence, by design.

— Marit Bakker, founder and CEO